Corporate Identity

Objective: When creating corporate identities, it is always my objective to create a strong visual that communicates what the company does and how they work. Also, the final logo must work well on all intended applications.

Client: Red Dirt Communications

Solution: Red Dirt needed a logo that could stand strong on their satellite truck -- their workspace, as well as their marketing billboard. Red Dirt's philosophy is a mix of professionalism with down-to-earth customer relationships. This logo stands strong and solid on their truck and the slightly playful text treatment lets potential clients know that Red Dirt doesn't take themselves too seriously.

Client: Canterbury Financial Group

Solution: Canterbury Financial Group is a wealth and portfolio management firm specializing in the 45 to 60 age bracket. Canterbury wants their clients to feel certain their finances are in good hands. This classic, professional logo treatment uses wheat to symbolize the bounty which CFG returns to its clients.

Client: CollegeClub.com

Solution: CollegeClub.com's Sales and Marketing teams wanted an identity for their Integrated Sales Packages. The name "Connect" was chosen for the packages, which combined online and offline marketing vehicles to help clients reach the 18-24 demographic. The logo represents CollegeClub.com's ability to connect with this desirable and hard-to-reach market segment with integrated, dynamic approaches.

Client: North Coast Plumbing

Solution: North Coast Plumbing caters to upscale clients on the coast from San Diego to North County. They wanted their logo to represent the area and feel approachable and friendly. The final logo stands strong on their company vehicles, which is also their main marketing tool, and depicts the coastal area the company services.

Client: Jen's Edible Art

Solution: Jen creates cakes for all occasions with a creative edge -- each cake is unique and fun. This clean, yet playful logo, suggests the care and creativity that goes into each individual cake.