E-mail Newsletters

Client: CollegeClub.com + partners such as GM and Student Advantage.

Objective: The CollegeClub.com member-base of over 4 million, combined with its own robust e-mail tool, makes e-mail marketing an effective means to present new products, promotions and offers to the college demographic.

These screen shots represent only a few of the e-mail templates and newsletters that I designed for CollegeClub.com and its partners.

Solution: All of the e-mails and newsletters created use strong graphics, engaging yet brief content and direct links out to specific areas and offers. Many use templates that allow for quick and easy development while maintaining a consistent look and feel. Page views to relevant areas dramatically increased after the e-mails were delivered.

My role: I developed dozens of e-mails and templates for recurring newsletters. Many times I developed the flow and copy for the e-mails, as well as the design.