Online Marketing Integration

Client: CollegeClub.com + CareerBuilder

Objective: To drive traffic to the Careers Channel on CollegeClub.com and to CareerBuilder.com.

Solution: The integration of CareerBuilder within CollegeClub.com's Careers Channel added robust search tools and relevant content for the job-seeking college student. The Job Search tool was integrated into the Careers Newsletter and banner ads. The newsletter itself contained more relevant content that drove readers back to CollegeClub.com and to CareerBuilder.com. Strong banner ad campaigns were developed to drive awareness of the Careers Channel and the CareerBuilder brand.

My role: I worked with CollegeClub.com's Business Development team and CareerBuilder to integrate the partnership into the Careers Channel. I then developed a newsletter template design that could be refreshed easily each month with new content. I developed concepts for and designed several banner ad campaigns that ran within CollegeClub.com as well as on partner Web sites.