Online Promotion

Client: CollegeClub.com + sponsors such as AT&T Wireless and Pontiac Vibe.

Objective: To create an online promotion centered around Spring Break that effectively weaves in sponsors targeting the 18-24 demographic.

Solution: Using CollegeClub.com's strong communication tools such as message boards and online photo galleries to ensure "stickiness" and return traffic this multi-page promotional microsite was created. Students used the area to plan their trip and get discounts through CollegeClub.com partners, as well as to post their Spring Break pics. Students logged on to this dynamic, interactive area before, during and after their trip, thus extending the life of the promotion and the visibility of the sponsors.

My role: I worked closely with CollegeClub.com's Sales and Marketing teams to understand the company's objectives and the sponsors' goals. I then worked with an interactive Flash designer and Web developers to design and build the site.