Print + Web Campaign

Client: CollegeClub.com

Objective: To create an online and offline marketing campaign that conveys a clear value proposition to college students -- that CollegeClub.com "makes college life even better".

Solution: Keying in on the main resources CollegeClub.com has to offer students -- communication tools, career and academic help, and dating advice -- the message "Hang out. Hook up. Stay sane." speaks to the college student who wants to have a social life while making the grade.

The campaign consisted of offline materials such as brochures, t-shirts and stage banners for campus events, and online vehicles such as e-mail marketing, banner ads and a site map on CollegeClub.com.

My role: I worked closely with CollegeClub.com's VP of Marketing to understand the business objectives, then developed the "Hang out. Hook up. Stay sane" concept. I wrote the copy and designed all aspects of the project.